1. Introduction to Privacy Policy

This privacy policy (“Privacy Policy”) governs how we, Show Day Productions, LLC (“ShowDayPro”, “we”, “our” or “us”), use Personal Information (as defined below) that we collect, receive, process, and store about event attendees and our Customers in connection with the use of: (i) the ShowDayPro event management software platform and related services (“ShowDayPro Platform and Services”), (ii) the website showdaypro.com, and any other website that we operate (each, together with its sub-domains, content and services, a “Site”); and (iii) the ShowDayPro web and mobile software application(s), and any other software application(s), that we license (each individually, and collectively, the “Software”). The ShowDayPro Services, the Sites, and the Software are individually and collectively referred to herein as the “Services”.

We have implemented this Privacy Policy because privacy is important to us. This Privacy Policy explains our online information practices and the choices our Customers can make about the way personal information is collected and used in connection with the Services.

Where other language versions of this ShowDayPro Privacy Policy exist, the English version will prevail in the event of any conflict and/or confusion between the documents.

2. Information We Collect

While using our Services, we may ask you to provide us with certain Personal Information that can be used to contact or identify you. Personal Information may include, but is not limited to, your email address, name, phone number, postal address, and other information. Generally, since you are using our services as part of an event you are organizing, the information you enter should be your business contact information, not your personal contact information. Nevertheless, because we value your privacy, we still treat this data carefully and safeguard it from unintended disclosure or access.

3. Data Collection Policy

Collection of Information from our Website

When you visit our website and engage in activities such as filling out a request form, registering for an event, registering as an organizer, subscribing to our blog, downloading content (e.g., info papers), or contacting us, you will be required to provide certain personal data, including your contact details. We collect this personal data to fulfill the purposes that will be clear from the context, such as answering your inquiries about our service offerings, providing support, registering you for a demo, initiating sales discussions, targeted marketing and advertising, personalizing services, enabling account management, fraud prevention, and other related purposes.

Collection of Information from our Platform

Except for data concerning Customer’s Event administrators, the information collected through our platform (including the app) is obtained from or on behalf of our Customers who host or manage events. This information is collected either from Customer administrators accessing the backend of our platform or directly from Event Attendees, including their use of the platform and services. The control of this type of personal data lies with the Customer, and ShowDayPro collects and processes it on behalf of and according to the instructions provided by the Customer, including the applicable terms in any Customer Agreement. In this context, ShowDayPro acts as a processor, while the Customer acts as the controller. ShowDayPro collaborates with Customers and offers tools to enable them to provide appropriate notice regarding the purposes of collecting personal data on our platform, obtain consent for the collection and use of such information where necessary, and establish lawful bases for processing. The responsibility for such notices, consent, and lawful bases rests entirely with the Customer. ShowDayPro may also collect personal data through the platform for events organized by ShowDayPro, in which case ShowDayPro acts as the controller of such personal data.

Collection of Information from the App or Other Smart Devices

When you download or use the App or other smart devices in connection with a Customer Event, we collect app usage data, including information about which of our apps have been downloaded to your mobile device and when.

Personal data may also be collected through the App and other smart devices by ShowDayPro for events run by ShowDayPro, in which case ShowDayPro acts as the controller of such personal data.

If you have requested or consented to location services in connection with your use of the App or other smart devices, where applicable, we may receive information about your location and your mobile device. We use this information to provide you with location-based services and other personalized content based on your location, as part of Customers’ management of Event Attendees’ data. Most mobile devices allow you to disable location-based services; please refer to your mobile device’s “Settings” for more information. Regarding all App data in connection with an Event of which you are an actual or prospective Event Attendee, the Customer is the controller.

Collection of Information from Email Messages

If you contact an ShowDayPro representative using our customer service email or any of our informational email mailboxes (e.g., [email protected], [email protected]), we will store information such as the email address from which you sent the message and use the information to respond to you.

Collection of Information from Offline Interactions

We may request and collect your personal data offline, for example, when you attend a ShowDayPro promotional event or when you connect with one of our sales representatives for information about our product offerings. Similarly, we collect personal data of our vendors, partners, or their representatives and staff in connection with our contracts with them.

Collection of Information from Surveys

We may invite you to participate in a survey, and your responses may contain personal data. Additionally, we may occasionally request information about your interests and preferences to better provide communications, offers, and content specifically tailored to your personal interests.

Information Collected Automatically

Like most websites, we automatically gather certain information when you visit our sites, such as your computer type (MAC or Windows), mobile device type, language, internet browser, any web pages that referred you to our sites, and your Internet Protocol (IP) address (which may be identified and logged automatically in our server log files whenever you visit the website or platform). We may also store general usage and activity data, such as the date and duration of your visit and your navigation of the sites. We use this information to improve site performance, analyze trends, enhance functionality, and monitor the regions from which users access our website or platform to enhance the user experience and site security.

Information from Cookies

Cookies may be used by ShowDayPro, our integration partners, analytics providers, and service providers. These cookies are used to analyze trends, administer the sites, track users’ movements around the platform, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by our partners or providers on an individual as well as aggregated basis.

ShowDayPro may collect additional information through the use of cookies, which are small data files placed on your computer’s hard drive to assign an identification code to your computer. We may use cookies to identify a registered user who logs into any ShowDayPro service through the platform, enable certain customized features, and store your user preferences. We may also use cookies to collect aggregated user information that ShowDayPro utilizes to improve the general operation of the sites and services. You can adjust your computer’s browser preferences to remove and disable cookies. We also provide a cookie management tool on our site that allows you to easily block or enable cookies. However, please note that disabling cookies may result in some features of the sites or services being inaccessible or not operating properly. For more details about how we use cookies, please refer to our Cookie Page.

Collection of Information from Other Sources

To better provide you with marketing offers and additional services that are of interest or relevance to you, we obtain information from other sources, including public databases, marketing partners, social media platforms, and other third parties.

4. Log Data

We collect information that your browser sends whenever you use our Services (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.

In addition, we may use third-party services that collect, monitor, and analyze this type of information in order to increase the functionality of our Services and to improve your user experience. These third-party service providers have their own privacy policies addressing how they use such information.

When you access the Services by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, your location information, and other statistics.

5. Cookies

Cookies are files with a small amount of data, which may include a unique identifier. Cookies are sent to your browser from a website and transferred to your device. We use cookies to collect information in order to improve the delivery of our Services to you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The “Help” feature on most browsers provides information on how to accept cookies, disable cookies, or to notify you when receiving a new cookie.

If you do not accept cookies, you may not be able to use some features of our Services.

6. Advertising

ShowDayPro uses services to advertise on third-party websites to you after you visit our Services. We, and our third-party vendors, use cookies to inform, optimize, and serve ads based on your past visits to our Services. The following lists the services we use and provides links to their respective privacy policies:

• Google AdWords: https://policies.google.com/privacy
• Facebook Ads: https://www.facebook.com/policy.php
• Twitter Ads: https://twitter.com/en/privacy
• LinkedIn Ads: https://www.linkedin.com/legal/privacy-policy

7. How We Use and Share Your Information

We may use the information we collect from you for various purposes, including, but not limited to:

• Provide, maintain, and improve our Services;
• Customize and personalize your experience;
• Process your requests, transactions, and payments;
• Communicate with you about the Services;
• Send you marketing and promotional communications;
• Monitor and analyze usage and trends;
• Detect, investigate, and prevent fraudulent transactions and other illegal activities;
• Ensure the security and integrity of our Services; and
• Carry out any other purpose described to you at the time the information was collected.

We may share your Personal Information with third-party service providers who perform services on our behalf to enable us to provide the Services, such as data storage, payment processing, customer support, and marketing assistance. These third-party service providers are authorized to use your Personal Information only as necessary to provide the requested services to us and are obligated to maintain the confidentiality and security of your Personal Information.

We do not sell, rent, or lease your Personal Information to third parties.

8. Do Not Track Disclosure

We do not respond to “Do Not Track” signals. For more information about Do Not Track signals, please visit https://www.allaboutdnt.com.

9. Security

The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Personal Information we have collected from you.

10. International Transfer

Your Personal Information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the information, including Personal Information, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.

11. Your Legal Rights

Depending on your jurisdiction, you may have certain rights regarding the Personal Information we hold about you. These rights may include:

• The right to access, update, or delete the information we have on you
• The right to rectification
• The right to object
• The right to restrict processing
• The right to data portability
• The right to withdraw consent

To exercise any of these rights, please contact us using the contact details provided in the “Contact Us” section below. We will respond to your request within a reasonable timeframe.

12. California Supplemental Privacy Notice

This section applies solely to California residents. In compliance with the California Consumer Privacy Act of 2018 (“CCPA”), below is a summary of the categories of Personal Information, as defined by the CCPA, that we collect, the reason we collect it, and your rights regarding your Personal Information.

Categories of Personal Information we may collect:

• Identifiers (e.g., name, email address, phone number)
• Commercial information (e.g., transaction data)
• Internet or other electronic network activity information (e.g., browsing history, IP address)
• Geolocation data
• Inferences drawn from the above information

Purposes for collecting Personal Information:

• To provide and maintain our Services
• To fulfill the purpose for which you provided it
• To personalize your experience
• To communicate with you about the Services

Your rights under the CCPA:

• The right to request disclosure of Personal Information collected and shared
• The right to request deletion of Personal Information collected
• The right to opt-out of the sale of Personal Information, if applicable
• The right to not be discriminated against for exercising your rights under the CCPA

For more details on our data collection practices or to exercise your rights under the CCPA, please contact us using the contact details provided in the “Contact Us” section below.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. Contact Information

If you have any questions or suggestions about our Privacy Policy, please contact us at [email protected].

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If you are an Event Attendee, please direct any questions you may have regarding your personal data to the Organizer of the event, not ShowDayPro. As mentioned earlier in this Privacy Policy, if you are an Event Attendee for an event organized by a ShowDayPro Customer, ShowDayPro processes your personal data on behalf of that Customer. The Customer is the controller of your personal data as collected and processed by us and they determine what personal data to request from you, how it is used, for how long it is retained and with whom it may be shared with.